GREENVILLE, S.C. (Sept. 2, 2003) — Michelin North America Inc. will give away a JVC DVD player worth $100 to consumers who buy four Michelin-brand tires from Aug. 24 through Sept. 27.
The promotion applies to purchase of either light truck or passenger Michelin-brand tires. The Greenville-based tire maker said it is investing about $15 million in the promotion with JVC.
The special will be promoted through television advertising, point-of-purchase materials, local outreach such as print and radio ads, Web site tie-ins including ads on popular sites like Google and AOL, direct mail marketing, and through more than 15,000 participating Michelin retailers in the U.S., the company said.
To receive the DVD player, customers must send in a redemption form and proof of purchase.