CHARLOTTE, N.C. (Aug. 26, 2003) — American Tire Distributors Inc. (ATD) has revamped its Web site with updated design, expanded function and special sections aimed at consumers, dealers, media, investors and current or prospective employees.
The Charlotte-based distributor said a main goal in the redesign was to drive consumers to ATD's tire dealer customers. New features include a dealer locator and the interactive Wheel Wizard custom wheel sampler.
“Our dealer locator, complete with contact information and driving directions, is a feature we hope will bring together consumers searching for products and the dealers we serve,” said Jason Shannon, ATD director of marketing.
The company's Web site is at www.americantiredistributors.com.