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August 26, 2003 02:00 AM

Conti names new sales, marketing VP

Tire Business Staff
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    CHARLOTTE, N.C. (Aug. 26, 2003) — Andreas Gerstenberger will replace Mike Barker as vice president of sales and marketing for Continental Tire North America Inc.'s passenger and light truck replacement tire business unit, effective Sept. 8.

    Mr. Gerstenberger will be responsible for all independent tire dealer, car dealer and mass retail sales as well as marketing and product development functions for the unit. Mr. Gerstenberger also will continue to be responsible for the North American (NAFTA) passenger, light truck original equipment key account management on an interim basis.

    Mr. Barker will assume the position of director, business development for the company's NAFTA truck tire business unit in the Global Commercial Tire Division, Conti said. In his new post, he will be responsible for the fleet and OE sales channels as well as developing the emerging strategic account segment of the commercial business, the Charlotte-based tire maker said.

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