GREENVILLE, S.C. (Aug. 18, 2003) — Robert Bosch Corp. will join Michelin North America Inc. to add an educational diesel component to the 2003 Challenge Bibendum, an event to test available technologies for environmentally positive vehicles.
“Michelin's 5th annual Challenge Bibendum provides an innovative forum to discuss the importance of sustainable mobility and demonstrate new technologies,” said Kurt Liedtke, president, chairman and CEO of Bosch. “…We at Bosch view diesels as the best solution to the major challenges facing the automotive industry today, such as fuel economy and emissions, without sacrificing performance.”
Bosch estimates diesel passenger cars can save drivers about $600 a year on fuel costs, and the engines can deliver 50 percent more torque and 30 percent less carbon dioxide emissions than their gasoline counterparts.
As an associate sponsor of the event, Bosch will participate in various activities, including a fleet of clean diesel vehicles for participants to test drive, a learning center display and speeches from various Bosch executives.
The company designs and produces precision automotive components and systems to vehicle and powertrain manufacturers worldwide.