IRVINE, Calif. (Aug. 6, 2003) — AKH Co. Inc./Discount Tire Centers of Huntington Beach, Calif., has named Fishbone Marketing of Irvine as its advertising agency of record.
Annual billings weren't disclosed but are estimated at $3 million, the agency said.
“We believe Fishbone's strategic thinking and industry experience will make a positive difference for Discount Tire Centers in this highly competitive category,” said AKH/Discount Tire Chairman Andy Andonian.
The 28-year-old, family-run dealership operates 41 company-owned and 34 licensee locations in California and had estimated 2001 sales of $48 million.
Other Fishbone clients include Barbeques Galore, America's largest barbecue specialty retailer, and Charter Communications, America's third-largest cable TV provider.