WASHINGTON (July 24, 2003) — Contnental Teves North America is taking its “Safely There” mobile exhibit to 15 locations across the U.S. to promote its Electronic Stability Control (ESC) vehicle technology to American motorists.
“Our challenge is to educate consumers so they can capitalize on increased safety,” said Continental Teves President and CEO William Kozyra in a kickoff speech in Washington. The mobile unit uses interactive, multi-media displays of “Disney quality” to demonstrate the safety benefits of the ESC system, Mr. Kozyra said.
ESC is now present on nearly half of all the new cars sold in Europe, but only 6 percent of the vehicles sold here, according to Continental Teves. The company estimates that widespread use of the technology would save 5,000-6,000 lives and $35 billion in property annually.