BETHESDA, Md. (June 26 2003) — The Car Care Council's “Be Car Care Aware” campaign has been elected to the 2003 Associations Advance America Honor Roll, a national awards competition.
The award program, sponsored by the American Society of Association Executives, recognizes groups that have innovative projects in education, skills training, standards-setting, business and social innovation, knowledge creation, citizenship and community service, said the Bethesda-based Car Care Council.
The council's “Be Car Care Aware” campaign is aimed at educating consumers about the benefits of regular vehicle care, maintenance and repair. The council said it hopes to increase awareness among consumers through marketing and public relations efforts that will then produce increased profitability for the automotive aftermarket as well as conserve energy and improve highway safety.