DIAMOND BAR, Calif. (June 19, 2003) — The Specialty Equipment Market Association (SEMA) is warning its members to prepare for the possibility of a sales spike in performance products following the June 6 release of the movie “2Fast2Furious,” the sequel to the hit 2001 sport-compact car movie “The Fast and the Furious.”
“There are several possible ramifications for SEMA-member companies,” the Diamond Bar-based trade group said in its online newsletter. “Shortly after the first film debuted, a number of aftermarket companies whose products were featured in the film (or who manufactured similar products) were inundated with new sales.
“In fact, a few actually sold out of certain components, so members may want to prepare for the possibility of a similar increase with the release of the sequel.”
SEMA also told aftermarket and performance product companies that, like the first movie, the latest flick may spur requests for comment on the film or on illegal street racing—the theme of both productions. The association pointed out that it has active programs in place that address such concerns, particularly one called “Racers Against Street Racing” or RASR. It suggested inquiries be directed to one of SEMA's spokespersons.