ASA offering new member benefit
BEDFORD, Texas-The Automotive Service Association has added a new member benefit and renewed another.
Members of the Bedford-based association are now eligible for Warranty Gold vehicle service contracts. With the service, businesses can offer customers an extended warranty to increase revenue, customer retention and loyalty, ASA said.
Shops using the service are paid full retail price at the time of the warranty repair for parts and labor, ASA said. The shops also will be included on Warranty Gold's national referral database used by the Austin, Texas-based company's contract holders.
``We are pleased to provide ASA national members this benefit because it will allow them to differentiate themselves as a business dedicated to providing outstanding service to their customers,'' said John Scully, vice president of member services and operations for ASA.
ASA also renewed its agreement with Identifix, which provides members with diagnostic and repair information for nearly every make of vehicle through its hotline, fax and online services, the association said. The service has been a member benefit since 1991.
``Our members tell us Identifix helps them accurately diagnose and repair automobiles and, as a result, reduces the amount of time required for each repair,'' Mr. Scully said.
SEMA hires new marketing director
DIAMOND BAR, Calif.-The Specialty Equipment Market Association has named Tom Myroniak director of marketing.
Diamond Bar-based SEMA said Mr. Myroniak has more than 13 years of experience in the automotive industry, five of which were spent in the aftermarket segment. He will oversee SEMA's marketing and promotional activities.
``As an experienced professional involved in automobile marketing from both the OE and specialty equipment sides, Tom will provide a valuable and unique prospective that will help SEMA communicate more effectively to its members,'' said Peter MacGillivray, SEMA's vice president of marketing and communications.
Snap-on sponsors kart racing series
KENOSHA, Wis.-Snap-on Inc., through its www.snapon.com Web site, has initiated a three-year sponsorship of the Champ Car Stars of Tomorrow go-kart racing series through 2005.
Kenosha-based Snap-on, which sponsored the Stars of Tomorrow Series in 2002, said its involvement recognizes ``the importance of supporting top-level kart racing,'' and that the company ``is proud to promote this exciting, fast-growing, family sport.''
OE tool makers' catalog on Web
ARLINGTON, Va.-The National Automotive Service Task Force has posted the original-equipment manufacturers' tool matrix on its Web site to give independent repair shops a snapshot of the availability of equipment.
The Arlington-based task force was created to monitor auto makers in their promise to make repair and diagnostic information available by Aug. 31. That, the NASTF said, will help facilitate the development of broader function generic tools by aftermarket tool and equipment companies.
The task force's tool committee reported in November that nearly all auto makers had reported the status of information submission for six primary systems, including engine, transmission, anti-lock brakes, airbags, HVAC and cruise control.
Emissions-related information was available in March, and the task force expected to have all remaining data available by the Aug. 31 deadline.
The matrix is at www.nastf.org.
Federal-Mogul Corp.'s Wagner-brand ThermoQuiet brake pad recently received a Pace Award for product innovation.
Judges for the awards, sponsored by Automotive News, noted that ThermoQuiet eliminates the usual need for a ``shim'' to dampen brake noise, resulting in a quieter, more durable construction.
Federal-Mogul, based in Southfield, Mich., is a global supplier of automotive components and sub-systems for original equipment manufacturers and the aftermarket.
As a follow-up to the recent National Car Care Month campaign, Bosch Corp., based in Broadview, Ill., is urging motorists to have their vehicles' worn spark plugs and oxygen sensors changed to save fuel.
The company, which manufactures Bosch-brand plugs and sensors, cited a study by Sierra Research Inc., an air pollution consulting firm. It showed that more than half of all vehicles that fail hydrocarbon and carbon monoxide emissions tests have oxygen sensors that are either degraded or inoperative.
Replacing those parts would not only reduce those emissions but also could save motorists hundreds of dollars in gasoline costs over the life of the vehicle, Bosch said.