GREENVILLE, S.C. (June 6, 2003)—Michelin North America Inc. is offering a 24-hour “Adventure Assurance” roadside assistance program for up to 24 months for consumers who buy BFGoodrich All-Terrain T/AR KO or Mud-Terrain T/AR KM tires.
The service is available anywhere in the U.S. and Canada. To receive assistance, consumers call a toll-free number provided with the original purchase, and a local service provider will be dispatched.
“With this unique program, help will be there when you need it the most,” said Scott Dishman, marketing manager for BFGoodrich light truck tires.
A flat tire will be replaced with an inflated spare, and the assistance program also includes off-road towing for customers who get stranded in difficult terrain, such as mud, snow, sand and ice.
The service applies only to the vehicle for which the tires were bought. There is no out-of-pocket expense for the covered service up to the maximum benefit. Services are limited to a maximum of $60 per incident and three incidents per year per customer.
The service also excludes recreational vehicles, fleet vehicles, any vehicle in tow, trucks over one ton capacity, commercial vehicles, vandalism, theft, accident-related incidents, services not dispatched through the toll-free number and services to a disabled car already at a repair shop. Service may not be available in all areas, Michelin said.
Customers who buy BFGoodrich Commercial T/AR All-Season, Commercial T/AR Traction, Control T/AR M65, Control T/AR M80 or Winter Slalom also can take advantage of BFGoodrich's Roadside Assistance program, which also provides 24-hour assistance for up to 24 months from the date of original purchase.