FULLERTON, Calif. (June 5, 2003) — Yokohama Tire Corp. has launched an online ad planner designed to give dealers access to marketing tools.
The Fullerton-based tire maker said the program features logos, clip art and other tools. They are designed to help with logo usage, print, radio and television advertising, direct mail and dealer signage.
“This is a great tool for our dealers,” said Art Michalik, director of marketing. “It provides them with 'real-time' access to information on products, guidelines and materials they can use to create ads easily, use copy and artwork.”
Each dealer will receive a unique password for the program. Images can be downloaded into local retail ads, and dealers also can request point-of-sale materials or TV-spot dubs through e-mail, Yokohama said.
For information about passwords, call (800) 423-4544, ext. 3901.