GREENVILLE, S.C. (June 2, 2003) — Michelin North America Inc. hopes consumers take a piece of the company home—while at the same time helping a charity.
The Greenville-based tire maker is selling “Michelin Man” bobblehead dolls to consumers for $22, including shipping charges. A portion of the proceeds will be donated to Special Olympics. The donation is part of a $250,000 gift Michelin has planned to give to Special Olympics this year.
Consumers who buy Michelin tires from June 1 to July 31 will receive a free bobblehead doll. Consumers also can purchase the dolls from the tire maker's Web site.
“Michelin and its dealers are supporting our alliance with Special Olympics through the sale of Michelin tires,” said Sheryl Henderson, director of Michelin brand.
The dolls, which share the likeness of Bibendum, also are featured in recent Michelin television commercials.
The Special Olympics is an international program of sports training and competition for individuals with mental retardation. More than 1 million athletes from 150 countries train and compete in the 26 Olympic-type summer and winter sports, Michelin said.