NASHVILLE, Tenn. (May 28, 2003)—Bridgestone/Firestone plans to realign its business units into four operational business segments, effective June 1.
Nashville-based Bridgestone/Firestone North American Tire Inc. then will consist of Consumer Replacement Tire; Consumer OE Tire; Truck and Bus Tires; and Off-Road Products. A single leader will head each unit, which will be supported by BFNT's manufacturing, technology and administrative services groups, BFS said.
“This realignment is the result of months of hard work by many of our team members,” said Mark Emkes, chairman, CEO and president of BFNT. The realignment is based on recommendations to better structure the business to ensure “the delivery of superior quality products and services,” he said in a statement.
The units' business leaders include:
* John Gamauf, president of Consumer Replacement Tire. Previously vice president of consumer tire and dealer sales, Mr. Gamauf will be responsible for passenger and light truck tire sales and marketing activities to the replacement market, including sales to dealers, company-owned stores and corporate accounts in North America.
* Mike Martini, president of Consumer OE Tire. Previously vice president of North American Consumer Tire, he will serve original equipment manufacturers in North America.
* Singh Ahluwalia, president of Truck and Bus Tires. Previously vice president of truck tire sales, Mr. Ahluwalia will be responsible for truck and bus tire marketing and sales operations in North America, including dealer, fleet, OE and mileage.
* Ralph Burchfield, president of Off-Road Products. Mr. Burchfield was previously president of Firestone Agricultural Tire Division. He will oversee BFNT's agricultural, off-the-road and tube business. The unit will handle dealer and OE sales in North America, plus marketing, customer support, supply chain management and three manufacturing plants.
The leaders of the three technical units that make up BFNT's manufacturing and technology group remain unchanged. They are Masao Wada, executive vice president, Manufacturing Operations; Hank Hara, executive vice president, Tire Development and Technology; and Itsuo Miyake president, Research.