FONTANA, Calif. (May 14, 2003) — Kumho Tire USA has joined the list of tire makers offering Web-based tire registration, with the goal being to increase the percentage of customers who complete the process.
Pirelli Tire North America Inc. and Yokohama Tire Corp. have already added registration forms to their Web sites. Kumho's online registration form also will be on its Web site, www.kumhotireusa.com.
The tire makers say the Web-based forms are permissible as long as manufacturers continue to offer mail-in forms.
“The (Rubber Manufacturers Association) estimates that only 10 percent of consumers register their tires, so we are doing everything possible to make it easy and convenient for consumers to register their tires,” said Mike Leverington, Kumho's director of marketing.