Goodyear said many factors-both unique to the Akron tire maker and industry-wide-will affect the turnaround of its North American Tire unit. Among them, it faces:
* High legacy costs.
* A complex distribution channel.
* High raw material costs.
* Consumers' perception of tires as a commodity.
* A corporate culture slow to accept change.
* Aggressive competition.
* Low-cost foreign imports.
* A soft replacement market.
* Ongoing labor negotiations.