FULLERTON, Calif. (May 8, 2003) — Yokohama Tire Corp. has decided to continue its Fuel Price Buster program through June regardless of the level of diesel prices, the Fullerton-based tire maker said.
The program, launched April 1, was designed to continue until diesel fuel prices dropped below $1.50 per gallon on a national average. Intended for the tire maker's national accounts, the program cuts prices by at least 10 percent on Yokohama's most fuel-efficient commercial tires in an effort to relieve volatile costs for fleets. Yokohama said diesel prices are now hovering around the $1.50 mark.
“This is one more way we can provide support to our customers,” said John Cooney, director of commercial sales for Yokohama. “In these constantly changing economic times, the Fuel Price Buster program is the right things to do—for our customers and for Yokohama. This is a pro-active way to provide national accounts—our partners in business—the tools they need to be profitable and successful.”
Yokohama said it again will evaluate the program at the end of June. The company's RY637, RY587 and TY527 tires are included in the program.