FULLERTON, Calif. (May 7, 2003)—Yokohama Tire Corp. has signed on as the official tire of the Infineon Raceway track, the Fullerton-based tire maker said.
The multi-year partnership agreement gives Yokohama prominent signage and visibility in the facility, Yokohama said. Located near San Francisco, the recently remodeled speedway—formerly called Sears Point Raceway—is owned by Speedway Motorsports and averages activities 340 days a year.
Yokohama tires also will outfit all track support vehicles, including pace cars, staff vehicles and support trucks.
“The increased visibility this gives us in the motorsports community is paramount,” said Art Michalik, director of marketing for Yokohama. “Our brand exposure increases significantly among true racing enthusiasts.”
Since 1990, Yokohama has been a sponsor of the Jim Russell Racing Drivers School, which is based at the Infineon Raceway. The tire maker had supplied its ultra-high performance tires for the school's vehicles.