ACTON, Mass. (May 2, 2003) — Automotive Networks L.L.C. plans to launch Wheels TV, a national television network exclusively for cars, motorcycles and trucks.
Wheels TV, which is slated to air in the fourth quarter this year, will feature magazine and lifestyle programs, documentaries, new-vehicle profiles, how-to shows, travel, safety and recall alerts in addition to news, movies and TV action and comedy series.
Automotive Networks has been producing automotive programming for major networks and the auto industry for about 15 years, the company said. Acton-based Wheels TV operates as a subsidiary of Automotive Networks, and it was developed in cooperation with Global Television Network Ltd.
With the new automotive network, Automotive Networks said it hopes to reach an economically coveted audience.
“Automotive is a huge untapped market for programming and advertising,” said Frank Hughes, vice president of the National Cable Television Cooperative, which represents cable operators that serve more than 14.5 million subscribers. “This viewer segment has substantial buying power, spending over $700 billion each year on vehicles, aftermarket parts and auto accessories.”