FONTANA, Calif. (April 30, 2003) — Kumho Tire USA is offering consumers a pair of mini radio-controlled cars with the purchase of a set of four KUMHO Ecsta ultra-high performance tires in a new spring and summer sales promotion.
The sales event runs between May 17 and July 5. Qualifying tires the include Ecsta 712 and Ecsta MX ultra-high performance tires and the Ecsta STX, a V-rated tire designed for the sport-utility vehicle and light truck tuner markets.
Mike Leverington, Kumho's director of marketing, said the mini radio-controlled racer giveaway is “a fun way to reinforce Kumho's motorsports involvement and the competitive nature of our ultra-high performance tires.”
Kumho said it designed the new promotion as a turnkey program to drive traffic to dealers' stores as well as highlight the company's involvement in motorsports. The Fontana-based tire maker is supporting the event with national media, in-store displays, co-op advertising and a complete fulfillment program. It is also providing dealers with a counter card, tire center, redemption form pads, ad slick and radio script.