MEMPHIS, Tenn. (April 22, 2003) — Del-Nat Tire Corp. will market Denman Tire Corp.'s Ground Hawg Mud tire as part of the dealer co-op's push toward offering heavy-duty off-the-road tires.
Dennis Cates, vice president of marketing at Memphis-based Del-Nat, said the Ground Hawg OTR specialty tire handles mud, snow, frozen tundra and rocky terrain. The line comes in a variety of sizes to fit large and light trucks.
“(It's for) people who really want to get serious about off-road,” he said.
Del-Nat plans to announce other similar marketing alliances for heavy-duty OTR tires in the future, Mr. Cates said, noting, “It's an emerging market.”
The new agreement is part of a long-standing relationship between Del-Nat and Leavittsburg, Ohio-based Denman Tire, Mr. Cates said.