FINDLAY, Ohio (April 3, 2003)—Cooper Tire & Rubber Co. has launched its first line of Cooper-designed ultra-high performance tires—the W-speed-rated Zeon 2XS.
The Zeon 2XS is the first in a new family of Zeon performance tires to be marketed by Cooper and is ideal for consumers looking for affordable performance tires with handling, aggressive looks, grip and reliability of original equipment, the Findlay tire maker said. The tire comes with a W speed rating and is available in 29 sizes ranging from 15-, 16-, 17- and 18-inch diameters.
“Our high performance initiative fits not only with Cooper's strategic direction but also with the trends in the replacement tire market,” said Dick Stephens, president of Cooper Tire. “In the past, Cooper has been fairly quiet about our technology, but we've now started to tell the world about our expertise in the performance area and our intent is to help our dealers get their fair share of this market with the increasingly popular Cooper brand.”
The tire was introduced today to the tire trade press at Cooper's Tire and Vehicle Test Center in Pearsall, Texas, where Cooper's executive management, high-performance team and racing spokesman Johnny Unser gave customers and reporters a first-hand look at the Zeon 2XS's quality and performance.
In the coming months, Cooper said it plans to launch several additional performance lines, including all-season UHP tires, sport truck performance, sport truck touring and tuner performance models. Previously, Cooper added 15 sizes in the popular Lifeliner SLE H and V lines to match OE fitments.
Cooper said it will support the new Zeon 2XS with trendy and stylized point of sale materials to match the exotic look of the tire and to attract consumers convincing them that, with Cooper, you “Don't give up a thing.”
The company will manufacture the Zeon 2XS at its plants in Findlay and Tupelo, Miss., and at its Cooper-Avon Tyres plant in Melksham, England.