CYPRESS, Calif. (April 2, 2003)—Toyo Tire (U.S.A.) Corp. has signed on as the title sponsor of the United Rockcrawling and Off-Road Challenge (UROC) for 2003, Cypress-based Toyo said.
The UROC organizes several rockcrawling events in the western U.S., Toyo said, including the Super Crawl championship.
For the series, Toyo is marketing its Open Country line of light truck tires. The tire maker said the tires are designed to provide stability for dual-purpose pickups and sport-utility vehicles, such as those that haul travel trailers, campers or outdoor recreation equipment on rugged territory.