GREENVILLE, S.C. (April 1, 2003) — Michelin North America Inc. expects to help consumers get a little more organized by offering a free Palm Zire personal organizer to customers who buy four new Michelin tires from March 30 to May 10.
The handheld computer, manufactured by Palm Inc., has a retail value of $99. Customers who buy Michelin-brand passenger or light truck tires during the promotion will receive a mail-in certificate for the device. The offer is being promoted through Michelin's Web site, www.michelinman.com, and through its some 15,000 participating retailers.
As part of the first-time agreement between Palm and Michelin, the companies said they will offer other support to the promotion, including national programs offering Internet-based advertising and direct mail to more than 1 million Michelin consumers; local outreach in the form of point-of-sale materials and print and radio advertisements; an e-mail newsletter to 2.5 million registered Palm users; Web site tie-ins on Michelin's and Palm's sites; and other special offers on the Palm Web site.