If you're yearning to own a new Maserati Coupe or the new Porsche Cayenne S sport-utility vehicle, Pirelli Tire North America Inc. (PTNA) has a deal for you.
All you need to do is buy $2 million worth of certain Pirelli tires in a new promotion that runs March 1 to Sept. 30 and either vehicle is yours.
The new program is called ``Enjoy the Ride on Pirelli OE Tires,'' said Gaetano ``Guy'' Mannino, president and CEO of PTNA. ``If you want to enjoy tires on fancy original equipment cars, this is the way to do it,'' he said.
The promotion offers many prizes depending on dealer-invoiced purchases, Mr. Mannino told tire dealers attending PTNA's dealer convention and product introduction March 23 in Atlanta. The promotion applies to dealer purchases of any P Zero tire, Scorpion Zero's, P 7000 Supersports and Scorpion STR tires.
The cars offered in the promotion are all fitted with Pirellis as original equipment tires, said Riccardo Cichi, PTNA's vice president of sales and marketing.
If committing to $2 million worth of Pirelli tires is a little too daunting, Pirelli also will offer a Ford Excursion, Saleen Mustang 281 Extreme or a Dodge Ram SRT-10 for dealer purchases of $1.5 million worth of Pirelli tires.
Buying $1 million worth of Pirelli tires (shipped and invoiced) will net dealers a Volvo XC 70 station wagon or a Volvo XC 90 SUV.
For $500,000 in Pirelli tire purchases, dealers can earn a Ford Focus or a Mini Cooper and for $150,000 in purchases dealers can earn a three-day package to a Panoz Driving School. Pirelli is a marketing partner with the Panoz Motorsports Group, which includes Road Atlanta and Sebring International Raceway and the Panoz Driving School.
Pirelli also is offering a consumer sellout promotion called ``Freak'' that runs from May 1 to Aug. 31.
Consumers who buy a set of four select Pirelli brand tires can earn a voucher worth $400 off a three-day Panoz Driving School package and a $100 voucher off the cost of a one-day school program, depending on the type of tires purchased, Mr. Mannino said.