RANCHO CUCAMONGO, Calif. (March 10, 2003) — Factory Tuned, the premium performance products division of Falken Tire Corp., signed on as an official sponsor for the Pikes Peak International Hill Climb this year.
The division is joined by its parent company, which signed on as the title sponsor for three years.
“We see Pikes Peak as a great tool for us,” said Darren Thomas, director of marketing for Falken Tire. “Pikes is all about power and style, control and speed. These are the elements we offer with Factory Tuned…We plan on being very competitive in the marketplace, and I believe this partnership shows that commitment.”
The 2003 race is from June 22-28 in Colorado Springs, Colo. The event has been run on the slopes of the 14,110-foot mountain since 1916.