FINDLAY, Ohio (March 4, 2003) — Cooper Tire & Rubber Co. will distribute free posters through its dealers promoting the Ohio State University football team's perfect season, the Findlay-based tire maker said.
The company inked a promotional agreement with the Ohio News Network, the university and the Big Ten Conference for the giveaway. The 19x25-inch posters will be distributed only in Ohio, and they will feature the Ohio State and national championship logos.
The Buckeyes were undefeated in the regular season with a final win, 31-24, over the University of Miami in January.
“Throughout the season, OSU never gave up, never stopped trying to improve,” a company spokeswoman said in a statement. “Our highly motivated team and dealers operate in a similar way every day.”
The posters are Cooper's way of celebrating this achievement, she said, “and to thank Cooper customers for their loyalty.”
Cooper noted that it is the “official tire” of the Big Ten Conference and that ESPN commentator Kirk Herbstreit serves as a Cooper spokesperson. In its press release, the company listed 26 Ohio dealerships that are participating in the promotion.