AUBURN HILLS, Mich. (March 3, 2003)—Automotive supplier Continental Teves, a unit of Germany's Continental A.G., has joined Robert Bosch Corp. to form the Electronic Stability Control Coalition.
The coalition selected a third company, RFBinder Partners Inc., to develop a public relations and marketing campaign aimed at educating consumers about the importance of electronic stability control safety systems in passenger cars and light trucks. The systems are designed to increase vehicle safety in critical situations by analyzing the driver's intention and comparing it to what the car is actually doing.
The coalition was formed to spearhead this marketing campaign, which will include issues research and grassroots programs.
Frankfurt, Germany-based Continental Teves' North American operations are based in Auburn Hills. Continental is a supplier of brake systems, chassis components, vehicle electronics, tires and technical rubber products.