Pirelli to track tire registration
ROME, Ga.-Pirelli Tire North America (PTNA) has launched an online service for consumers to register their tires in case of a recall.
The Rome-based tire maker said it has redesigned its Web site, www.us.pirelli.com, to incorporate a user friendly online tire registration form.
``The new online tire registration form recognizes that many people in the U.S. prefer to use the Internet to send information rather than the traditional mail system and therefore it is hoped that a higher percent of people will actually end up registering,'' said Guy Mannino, Pirelli CEO.
Toyo names U.S. sales director
CYPRESS, Calif.-Toyo Tire (USA) Corp. has named Travis Roffler national director of sales.
Mr. Roffler had been vice president of marketing for Network Advertising Inc. in Denver.
His previous jobs include account manager for Michelin North America Inc. in Virginia, and marketing manager for the tire maker in the western U.S.
In addition, Mr. Roffler has served as brand manager, tire operations, for Great American Tire & Auto Service Centers in Denver.
BFS to give away vehicles
NASHVILLE, Tenn.-Just for walking into a Bridgestone/Firestone retail outlet, a customer can drive away in a $140,000-plus Ferrari Modena outfitted with Bridgestone Potenza S-02A tires.
Bridgestone/Firestone North American Tire will kick off a national ``Drive a Dream Sweepstakes,'' from March 1 to April 30. The vehicles will be presented at the end of May. Three winners will each receive ``dream cars.'' The prizes include the Ferrari as grand prize: a choice of a BMW 7-Series, Lexus LX470, Mercedes SL500 or Porsche 911 for first prize; and a choice of BMW Z4, Lexus LS430, Nissan 350Z or Toyota Land Cruiser for second prize. All of the vehicles will carry Bridgestone tires.
Customers can register at participating Bridgestone/Firestone retail locations in the U.S. and Canada.
Unser to advise Cooper on HP tires
FINDLAY, Ohio-Racing professional Johnny Unser has become a technical consultant for Cooper Tire & Rubber Co.'s ultra-high performance and racing tire product lines.
The son of racing veteran Jerry Unser and nephew of Indy 500 winners Al and Bobby Unser, Johnny Unser joined the Indy Car circuit in 1993. Mr. Unser said he will work closely with the Findlay-based tire maker's technology, research and sales teams to help ``develop the highest-value, ultra-high performance tires for both car enthusiasts and those who race for a living.''
Mr. Unser, 42, has raced only sporadically the past few years, concentrating on the Indianapolis 500, where he qualified five times from 1996-2000, finishing a best of 16th in 1996. Outside of IndyCar racing, Mr. Unser has done endurance racing, including the 24-hour races at Daytona, Fla., and Le Mans, France.
Job security tops USWA's issues
PITTSBURGH-Job security is labor's No 1. issue in the upcoming master contract talks with the major tire makers, according to the United Steelworkers of America's (USWA) top rubber industry official.
The union needs to confront the tire companies on investment in their unionized North American plants-an issue that directly affects workers' employment, said John Sellers, USWA executive vice president and head of the union's Rubber/Plastics Industry Conference. There is a concern about tire makers taking production overseas, he said.
Negotiations between the USWA and the Big Three tire makers in the U.S. - Goodyear, Michelin North America Inc. and Bridgestone/Firestone-will be in full swing by the middle of March.
Kumho to supply Formula 3 racers
FONTANA, Calif.-Kumho Tire, the tire unit of South Korea's Kumho Industrial Co. Inc., has become the official tire supplier for the Formula 3 Euro Series, a new racing series.
The tire maker will provide its ECSTA Formula 3 tires for pre-season testing and for all 20 races in the series.
The Formula 3 Euro Series is a new racing championship resulting from the merger between the German and French national Formula 3 championships.
The series is expected to draw about 30 entrants at each event, with races held at some of Europe's most prestigious tracks.