The following are 14 expectations of Generation Y as provided by Rainmaker Thinking Inc.-a firm that does generational studies-and outlined in the book Managing Generation Y by Carolyn A. Martin and Bruce Tulgan. They are reasonable expectations that I believe tire dealerships are capable of meeting, not just for Gen-Yers but for all employees.
- Mary Miles
* Provide challenging work that really matters.
* Balance clearly delegated assignments with freedom and flexibility.
* Offer increasing responsibility as a reward for accomplishments.
* Spend time getting to know staff members and their capabilities.
* Provide ongoing training and learning opportunities.
* Establish mentoring relationships.
* Create a comfortable, low-stress environment.
* Allow some flexibility in scheduling.
* Focus on work but be personable and have a sense of humor.
* Balance the roles of ``boss'' and ``team player.''
* Treat Gen-Yers as colleagues, not as interns or ``teenagers.''
* Be respectful and call for respect in return.
* Consistently provide constructive feedback.
* Reward Gen-Yers when they have done a good job.