Widespread concern and confusion about tire safety and performance exist in all segments of the tire market these days.
Motorists continue to neglect their tires, then when something goes wrong, they react with surprise and anger.
Many tire marketers-manufacturers, private brand firms, mass merchandisers and, yes, dealers-persist in selling primarily on price, as if all tires are the same. Then they wonder why buyers don't show more loyalty and respect for the product.
Plaintiffs' lawyers make tires the villain in wrongful death lawsuits. Federal officials recall millions of tires, declaring them unsafe.
What is the truth about tires? Are they merely a commodity to be marketed solely on price? Or are they, as manufacturers often proclaim, marvelously engineered automotive components that keep motorists safe even under adverse road conditions or owner abuse? And just how safe are tires, anyway?
Tire Business will explore those questions and others in depth in a stand-alone, special issue on the role tires play in the lives of American motorists. Some of the topics in this far-reaching issue will include:
* The actual safety record of today's passenger and light truck tires.
* Anticipated impact of the federal government's new TREAD Act legislation.
* What tire makers are doing to make their products safer and better.
* Whether plaintiff's attorneys are playing a positive or negative role in the cause of tire safety.
* The role tire service professionals play in tire safety.
* What causes tread separations and how common are they?
This must-read, special issue will set the record straight.
Watch for it in September!