NASHVILLE, Tenn. (Feb. 14, 2003) — Just for walking into a Bridgestone/Firestone retail outlet, a customer can drive away in a $140,000-plus Ferrari Modena outfitted with Bridgestone Potenza S-02A tires.
Bridgestone/Firestone North American Tire will kick off a national “Drive a Dream Sweepstakes,” from March 1 to April 30. The vehicles will be presented at the end of May. Three winners will each receive “dream cars.” The prizes include the Ferrari as grand prize: a choice of a BMW 7-Series, Lexus LX470, Mercedes SL500 or Porsche 911 for first prize; and a choice of BMW Z4, Lexus LS430, Nissan 350Z or Toyota Land Cruiser for second prize. All of the vehicles will carry Bridgestone tires.
“We want to show our customers that some of the greatest vehicles in the world ride on Bridgestone tires,” said Phil Pacsi, executive director of North American consumer tire brand marketing.
Customers can register at participating Bridgestone/Firestone retail locations in the U.S. and Canada.