ORLANDO, Fla. (Feb. 11, 2003) — Accountability at all levels of the Goodyear organization will be the catalyst to making the company's plan to turn around the North American Tire unit work, Goodyear President and CEO Robert Keegan told dealers attending the company's national dealer meeting in Orlando.
Underscoring the four-point turnaround plan unveiled Feb. 10 by North American Tire President Jon Rich, Mr. Keegan told the dealer audience: “Our plan is not about Wall Street — it's about you. When you win, we win.
“We're here to help you build your business.”
To understand dealers' concerns better, Goodyear executives at the meeting devoted several hours Monday evening participating in focus groups. Mr. Keegan said some suggestions from these groups already have been incorporated into the North American Tire business plan.
“We need to turn up the volume on change,” he said, encouraging dealers to contribute their ideas and complaints to their respective representatives.
“You, the dealers, are the face of Goodyear in the marketplace,” he continued. “You also are the face of the consumer to us inside the company.”