``Goodyear...needs to optimize the entire process...research and development, marketing, sales, lean manufacturing, market positioning...it needs to do it all.''- Dennis Virag, managing director, Automotive Consulting Group Inc.
``When we did the math, they need to have 10 times that amount'' of savings annually.- Rod Lache, analyst, Deutsche Banc Alex. Brown Inc.
``Goodyear needs to take drastic action. They're in trouble operationally, with debts due by next year and pensions due. They could hit a wall without more money coming in.''- Saul Rubin, analyst, UBS Warburg L.L.C.