DIAMOND BAR, Calif. (Jan. 22, 2003) — Because its annual trade show is not open to the general public, the Specialty Equipment Market Association (SEMA) has put some of the event's sights online.
SEMA said it has posted pictures of 1,438 cars, trucks and performance boats and 948 new automotive products displayed at its 2002 trade show in Las Vegas on its consumer Web site, www.enjoythedrive.com.
“Our annual SEMA Show is open to participants in our industry but not to the general public. The show receives a tremendous amount of media attention and piques consumer interest about what's on display there,” said Christopher D. Horn, SEMA's vice president of communications and technology. “By putting all the vehicles and new product entries online, and making them easily searchable, we can bring our famous SEMA show to the public.”
He termed the vehicles—which range from outrageous concept cars to perfectly restored classic cars—“pure eye-candy.” The new products have an equally broad diversity, ranging from the newest L.E.D. (light-emitting diode) cosmetic accessories for the popular compact performance cars to easy-to-install replacement bumpers for muscle cars from the ‘50s to the latest in mobile electronics for family vehicles, Mr. Horn said.
The SEMA Show 2002 recap can be viewed at http://www.sema.org/showcase/, found under the “cool & current” section on the site home page.
Although the SEMA show, held annually for more than three decades, is not open to the public, the Diamond Bar-based trade association also produces the International Auto Salon, for the compact performance industry as well as its customers. That show, scheduled for Friday, April 25, through Sunday, April 27, concentrates on the fastest growing segment of the automotive accessory and customization market, SEMA said.
Founded in 1963, SEMA represents the $26 billion specialty automotive industry and has more than 4,500 member companies. Its annual show is held in conjunction with the Tire Industry Association's International Tire Expo.