Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
December 09, 2002 01:00 AM

Yokohama strives for 5% sales growth, 8% earnings ratio

Bruce Davis
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    TOKYO (Dec. 9, 2002) – Yokohoma Rubber Co. Ltd. executives are eyeing 5-percent annual sales growth through 2005 as part of their plan to achieve an operating earnings/sales ratio of 8 percent.

    The targets are spelled out in the company's “1-5-8 financial goals” strategy for the coming three years: asset turnover of 1 percent, annual sales growth of 4.8 percent and an operating ratio of 7.6 percent.

    Specifically, Yokohama said it hopes to reach $3.74 billion in sales and post more than $28 million in operating earnings.

    The goals are part of corporate grand design strategy, which was devised by forecasting changes in lifestyle, society automotive industry and other key factors for the next 10 years, Yokohama said. The company wants its business to be driven by strong brand power.

    To achieve its goals, Yokohama plans to increase tire exports, set up more manufacturing bases in Asian countries outside of Japan and enhance original equipment supply activities with Japanese car makers' global operations.

    Concurrently, Yokohama will work to further enhance its performance tire image on the passenger/light truck tire side while also rolling out new “world-level” products for trucks and buses.

    In the non-tire Multiple Business Group, Yokohama will strive to renew its product range, expand businesses already ranked No. 1 or 2 in market share, emphasize business activities in China and North America, and establish an as-yet-unidentified new business unit.

    In its research and development area, Yokohama intends to upgrade its capabilities in materials, analytical simulation and process technologies under the theme, “superior function, safety and environmental friendliness.”

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Goodyear adds two sizes to Workhorse lineup
    2
    Bridgestone to raise prices on consumer tires July 1
    3
    R2R law not needed in Canada, say auto makers, dealers
    4
    Tatneft selling Russian tire business to holding company
    5
    Hankook opens largest tire testing facility in Asia
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION