Former BFS exec Weller joins Goodyear
AKRON-Walt Weller, a former president and managing director of Bridgestone/Firestone de Mexico, has joined Goodyear as marketing director, commercial tire systems.
In his new position with Goodyear, which took effect Oct. 21, Mr. Weller is responsible for commercial marketing programs in both the original equipment and replacement tire business. Prior to his post in Mexico, Mr. Weller was vice president, commercial truck tires for BFS.
Zisser to distribute Wanli S-1099 tire
ST. LOUIS-Zisser Tire Wholesale announced it has become the exclusive U.S. distributor for the Wanli S-1099, an economy-priced line of Z-rated, high-performance tires targeted at the tuner car market.
Sales Manager Don Mathis said the Wanli S-1099 line is ``competitively priced,'' appealing to the price-conscious nature of the youthful owners of restyled imports and compact cars known as ``tuners.''
Available initially in sizes 205/40ZR17, 215/40ZR17, 215/ 45ZR17 and 225/40ZR18, 225/ 45ZR17, 235/40ZR18 and 235/ 45ZR17, the line will be expanded in 2003 to include 19- and 20-inch sizes.
Zisser Tire's S-1099 line is not to be confused with the broader array of Wanli-brand passenger, light truck and truck tires distributed by Houston-based American Omni Trading Co. Wanli is manufactured in China's Guangzhou Province.
St. Louis-based Zisser Tire is seeking distributors able to order 40-ft. container loads for direct factory shipment, Mr. Mathis said, and exclusive territories are available.
Zisser Tire, headed by John Zisser, has been in business since 1984. It also handles Nitto, Hankook, Pirelli and BFGoodrich brands and specializes in high-performance tires. The company is forecasting annual sales of $43 million in 2003.
BFG renews pro fishing sponsorship
MINNEAPOLIS-BFGoodrich Tires has renewed its multi-year sponsorship of FLW Outdoors, which lays claim to being the world's leading marketer of competitive fishing tournaments.
Thom Peebles, BFGoodrich brand marketing manager, said partnering with fellow-sponsor Wal-Mart Stores Inc. and FLW Outdoors has given the company a welcome opportunity to reach outdoors-loving consumers.
BFGoodrich's ads will be seen in a variety of media formats maintained by FLW Outdoors. BFG ads will be shown on the FLW Outdoors television program, broadcast to 45 million subscribers nationally by the Outdoor Life Network, which anticipates serving 55 million viewers by year's end.
American Racing wheels in movie
LAS VEGAS-American Racing Equipment has signed a licensing agreement with Universal Studios Consumer Products Group to offer a line of co-branded ``The Fast and the Furious'' sport wheels under the company's Motegi Racing and RO_JA brands.
The company, which announced its plans Nov. 6, said the new wheels will be seen in the forthcoming motion picture, The Fast and the Furious 2, Universal Pictures' follow-up to its summer 2001 movie hit.
Other licensed products will include specially designed wheel accessories, T-shirts, headwear and window stickers. All will be available in early spring from Motegi Racing and RO_JA dealers and car accessory boutiques.
American Racing said its split five-spoke Motegi Racing F&F 5 wheel will come in 17-inch to 19-inch sizes in gun metal, silver, white and hyper black finishes.
The RO_JA Furious Five, designed by tuner car builder and import drag racer R.J. DeVeras, will be a twisted, blade-like, five-spoke, two-piece wheel. It also will come in 17-inch to 19-inch sizes with a machined finish, the company said.