CHICAGO (Nov. 21, 2002) — In a bid to gather more installers for its e-commerce tire service, eTires.com has modified its “Certified eTires Installer Program” since launching the concept last year. The Chicago-based company also has set its sights on partnerships with larger chains in order to broaden its national reach.
President Steven Leffler told Tire Business that eTires had hoped to have 500 installers signed on by the end of 2002, but only about 300 have registered for the service. A "couple thousand" would be needed for the company to have a true national reach, Mr. Leffler said.
As part of the revamped program, tires bought through the online portal will be sent to participating installers that act as subcontractors for eTires. Previously, customers had paid installers directly for the work. With the change, eTires also pays for fees such as credit card charges.
Mr. Leffler said the program's incentive for installers is the profit potential from extra work, such as tire rotations, alignments and brake work that customers could bring.