A new ``permanent cooperative agreement'' has been forged making the Private Brand Tire Group (PBTG) a part of the Tire Industry Association (TIA).
Announced Nov. 5 during the Automotive Aftermarket Industry Week trade shows in Las Vegas, the alliance calls for PBTG to join TIA Jan. 1 in an effort to eliminate duplication of services among tire industry associations and streamline industry non-profit groups.
``We want to have one industry group, one strategic plan and one voice,'' TIA President Tom Raben said. ``This agreement between TIA and PBTG will help even more industry businesses and members participate in a single industry plan....''
Steve Disney, former TIA president, noted that ``private brands represent a significant portion of the consumer replacement tire market and are actively growing in their efforts to increase their share of the commercial and specialty tire markets.'' He called the new alliance ``a perfect fit as we seek to represent all segments engaged in the tire industry'' and viewed PBTG's move ``as a strong endorsement in the direction TIA is following to serve the industry.''
Don Dominguez, longtime PBTG executive director, will continue with the group as a consultant and function as a liaison between TIA and private brand companies.
The PBTG was established in 1964 to ``provide a voice for marketers of private brand tires,'' according to TIA. The group has attempted to promote and increase private label tire sales, implement training programs to assist buyers of private brand tires, represent member companies in government issues, and create cost-saving opportunities for private label customers, the association said.