LAS VEGAS (Nov. 6, 2002) — Hoping to improve the tire industry's image with the consuming public, the Tire Industry Association (TIA) has devised a four-pronged strategic plan that will include the creation of a certified store accreditation program encompassing a range of best-practice guidelines.
Announced at the International Tire Expo in Las Vegas, TIA's strategic plan covers a multitude of new initiatives grouped under four primary categories: government relations, public relations, member services and education and training.
The strategic plan is the culmination of weeks of intensive work by TIA's 12-member strategic planning committee, and clearly sets out the association's goals for the coming years.
“We want TIA to become an independent voice to represent the industry,” said Larry Morgan of Morgan Tire & Auto/Tires Plus, who is co-chairman of TIA's planning committee.
The certified store concept will involve the creation of a trust mark—along the lines of the Underwriters Laboratories UL—which accredited tire stores would display and promote. Becoming a certified store would indicate that a dealership has taken measured steps to limit liability through the implementation of best practices and has trained and certified employees to the highest standards, TIA said.