CLERMONT-FERRAND, France (Oct. 23, 2002) — Group Michelin has launched a range of bicycle accessories as part of a program to apply its Bibendum logo to various consumer products, the company announced.
The French tire group worked in partnership with Zefal S.A., a French maker of bicycle accessories, to develop and distribute the cycling accessories range. The products include pumps, helmets, rainwear, bags, bottles, handlebar grips and maintenance products. The first launches will take place in the U.S. and Europe.
Products initially will be distributed in France, Germany, The Netherlands and the United Kingdom, Michelin said. Other Michelin brand products, including automotive accessories, will hit the market in 2003, the company added.