So far as it can tell, Yokohama Tire Corp. is the first tire maker in the U.S. to offer its customers online tire registration.
In September the Fullerton-based tire maker added a ``Tire Registration'' link to its Web site, www.yokohamatire.com. The link provides a form where Yokohama tire buyers may type in customer, dealer and tire identification number information, then submit it electronically.
Yokohama also continues to offer tire registration cards through its dealers, said Dan Guiney of the Yokohama Tire Technical Department in a press release.
``By offering both the registration cards and our Web site, we are making it easy and convenient for our customers,'' Mr. Guiney said. ``This new online feature increases the probability that consumers will complete the registration process. It's just one more way to maintain a high level of service to our customers.''
Yokohama has checked its competitors' Web sites and has found no instances of their offering tire registration online, said a spokeswoman for the company. The Rubber Manufacturers Association also said it did not know of any other RMA tire manufacturer members that offer tire registration online.
CIMS Inc., the Akron-based independent tire registration firm, also does not offer online registration, although tire companies can go on CIMS' Web site and order copies of the company's all-brand tire registration form in bulk.
Registering tires with the National Highway Traffic Safety Administration is a long-standing federal requirement. Since 1982 the law has stated that tire manufacturers must offer tire registration forms through their dealers and distributors.
Customers are then responsible for filling out and sending the cards.