Cooper Tire & Rubber Co. has realigned several positions within its technical, marketing and product groups, reassigning seven to new responsibilities.
The new assignments include: Dwayne Beach, to product marketing director; Kurt Thomas, to retail sales and high-performance/ultra-high performance products manager; Jeffrey Helfrich, to product planning manager; J. Mark Jackson, to marketing manager for HP/UHP tires; and D. Larry Williams, to marketing services director.
Mr. Beach will direct product planning and marketing for the company, including the integration of its European efforts.
The 31-year Cooper veteran has extensive experience in Cooper's technical department. Most recently he served as product development manager.
In his new position, Mr. Thomas will continue to manage Cooper's retail channel sales efforts while taking on the direction of all activities related to H, V and Z speed-rated performance tires in the passenger and sport truck segments.
A 12-year veteran of Cooper, he most recently served as global product planning manager.
Mr. Helfrich's responsibilities as product planning manager include leading efforts in product planning to meet customer demands and use the company's resources effectively. He previously was manager of product planning for the company's North American tire division, Cooper said.
As the new HP/UHP marketing manager, Mr. Jackson will manage Cooper's performance marketing efforts, including dealer promotions, motorsports activities in the U.S. and the telemarketing initiative for performance products.
He had been manager of private and associate brand advertising.
In his new position as marketing services director, Mr. Williams will handle pricing programs for all channels in the North American tire division, the company said.
He will oversee forecasting and planning to support customer service goals and enhance cycle time reduction efforts.
Mr. Williams, a 20-year Cooper veteran, most recently was a manager in international marketing and business development.
In the technical group, Cooper named Jeffrey Schroeder product development director. The company said he will be in charge of directing the development of new designs.
He also will establish the engineering and performance standards for new products.
Mr. Schroeder, a 17-year Cooper veteran, most recently served as mold operations and technology director.
Marion Waltz has been named mold operations manager.
In his new position, Mr. Waltz will oversee all operations of the tire maker's mold facility, including the design of sidewall and tread models for all new tire molds, the production of critical molds and the repair of tire molds.
Mr. Waltz has held a variety of positions in his seven years at Cooper. He most recently worked as operations manager for mold production.