RANCHO CUCAMONGA, Calif. (Sept. 20. 2002) — Falken Tire Corp. plans to introduce a new line of wheels and parts for the import tuner and sport-utility vehicle markets at the Specialty Equipment Market Association trade show in Las Vegas this November.
This was a natural move in light of Falken's repositioning as a high-performance tire company, according to Richard Smallwood, Falken vice president of sales and marketing. “We noticed our customers were buying the wheels and all these aftermarket products, so it really made logical sense to get into these new product lines,” Mr. Smallwood said.
Two manufacturers whom Mr. Smallwood declined to name will make the wheels and parts for Falken. The company will ship the new products directly from its warehouses in Rancho Cucamonga and in Nashville, Tenn.