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September 10, 2002 02:00 AM

SEMA show´s mobile electronics section brings profit opportunities to industry

Tire Business Staff
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    DIAMOND BAR, Calif. (Sept. 10, 2002) — Those looking for the latest innovations in mobile electronics will find them at the Specialty Equipment Market Association show Nov. 5-8 at the Las Vegas Convention Center.

    Show attendees can see as a variety of products installed on the featured Ford Focus. The products were chosen by the Mobile Electronics Retailers Association (MERA) as examples of product categories with which to establish and expand sales and installation business, SEMA said. The Action Center will be hosted by MERA, which has partnered with SEMA to help cross-pollinate the market.

    “One of SEMA´s goals is to connect the dots on the huge crossover opportunities in our market, especially in the area of mobile electronics,” said Peter MacGillivray, vice president of sales and marketing for SEMA. “We are encouraging mobile electronics retailers to come to the SEMA Show and discover how they can generate new business by selling more styling and performance accessories. We are also encouraging traditional automotive retailers who attend the show to grow their business by selling and installing mobile electronics products.”

    Mr. MacGillivray said endless opportunities for profit can be found within the 1,400 exhibits at the four-day show. For example, exhibitors in the Mobile Electronics & Technology section will display hundreds of new car audio, video, DVD, navigation, security and safety products.

    “SEMA not only wants to show its members—but MERA members as well as other mobile electronics professionals—that working together will mean more business for everyone,” Mr. MacGillivray said.

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