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September 10, 2002 02:00 AM

With 46 choices, SEMA attendees will find seminars to fit needs

Tire Business Staff
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    DIAMOND BAR, Calif. (Sept. 10, 2002) — The Specialty Equipment Market Association, will offer a full schedule of 46 seminars at the SEMA Show, to be held Nov. 4-8 at the Las Vegas Convention Center.

    “Our seminar program at the Show is geared to help attendees succeed and prosper,” said Ken Pyle, SEMA's director of educational services. “We asked SEMA members what they wanted. They told us they want to learn more about basic business skills and strategies, so we will be teaching marketing, personnel, finance and international business opportunities, to name a few topics.”

    Mr. Pyle said more than 2,200 people attended one or more SEMA seminars at the 2001 show.

    The program begins Nov. 4 with a luncheon and address by the Dieter Zetsche, president and CEO of the Chrysler Group and Jim Schroer, executive vice president of sales, marketing and service of the Chrysler Group. The pair will speak about “Today's Chrysler Group: The Industry's Speed Shop.”

    Tickets for the luncheon are $25, and may be purchased online at www.semashow.com or by calling SEMA at (909) 396-0289. There is no charge to registered SEMA Show attendees for seminars or technical workshops.

    A complete list of seminars, locations and other SEMA Show activities is available at www.semashow.com.

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