FONTANA, Calif. (Sept. 6, 2002) — Kumho tires were ranked No. 1 in a recent Grassroots Motorsports magazine reader survey. The survey, conducted every two years, asks readers what brand of tires they race on, as well as how many sets of tires they buy each year.
In the survey, 24 percent of Grassroots' readers said they use Kumho tires. In the 2000 survey Kumho ranked fourth, with 12 percent of readers saying they used Kumho tires.
Other brands mentioned by readers this year include: Yokohama (15 percent), BFGoodrich (11 percent), Hoosier (10 percent), Falken (8 percent), Pirelli (6 percent), Michelin (6 percent) and Bridgestone (4 percent). Eleven percent of Grassroots' readers said they buy three or more sets of tires each year, while 23 percent buy two sets and 67 percent buy one set each year.
“We're not surprised to see Kumho fare so well in our survey,” Grassroots Motorsports publisher Tim Suddard said. “We cover a lot of events, and in the last few years we've noticed more and more competitors running on Kumho tires. We've run Kumhos on some of our project vehicles and discovered that they offer great performance at a great price, and I think that's what makes them such a hit among our readers.”
Grassroots Motorsports, which bills itself as “America's Sportscar Magazine,” has a circulation of 75,000. The magazine focuses on amateur road racing, rallying and auto-crossing.