Did you get your invitation to the news conference hosted by the law offices of Lisoni & Lisoni?
You know, the one regarding the filing of another class-action lawsuit against Bridgestone/Firestone involving several types of Firestone Steeltex tires used on vans and recreational vehicles.
Tire Business' invitation arrived Aug. 12 requesting our presence in Pasadena, Calif., the next day at a local body shop where the news conference would be held.
The attorneys want BFS to recall 27.5 million Steeltex tires, despite a recent National Highway Traffic Safety Administration investigation that found no defect trend regarding them.
As for visuals, the invitation said the news conference would be held in front of the demolished van in which people were killed or injured.
Also available would be a large U.S. map detailing the locations of reported Firestone tire failures.
The invitation came from a public relations, advertising and marketing firm and looked like something that might be sent by a tire company hosting a ride-and-drive event.
It even noted that someone from the PR firm would be on hand ``to assist your reporter and/or photographer or film crew.'' There was no mention of what was being served to eat.
This was the first ``invitation'' we've received to a news event surrounding a class-action lawsuit involving an alleged tire failure, and it left us with a bad taste.
While as a newspaper of record it's Tire Business' job to report the news, such blatant attempts to get media exposure and search for potential clients via the press is unsettling.
This is a good example of the extreme measures plantiff's attorneys are going to elicit sympathy and support for their causes.
Sadly these types of lawsuits often involve the loss of human life. To turn them into a media event and a photo opportunity is in poor taste.