TIA opens trade show registration
RESTON, Va.-The Tire Industry Association has opened attendee registration for the Specialty Equipment Market Association (SEMA)/International Tire Expo (ITE) trade show, to be held Nov. 5-8 in Las Vegas in the South Hall of the Las Vegas Convention Center.
It will be the first major event for the association, which was created by the July 1 merger of the International Tire & Rubber Association and the Tire Association of North America.
The SEMA/ITE trade show ranks as the 20th largest association trade show in the world. This year's event will host more than 1,100 exhibitors.
Registration for the show is $10. To receive show and hotel registration forms, contact TIA's fax-on-demand service at (888) 889-7391 and request document 1080.
Conti supplies Ford Ranger
AUBURN HILLS, Mich.-Continental Tire North America Inc. has begun supplying tires for the Ford Ranger pickup truck.
Continental is fitting 50 percent of all 2002 Rangers with Conti-Trac tires sized P225/70R15. The companies' supply contract will continue for the 2003 model year.
The tires are being manufactured at Conti's Mt. Vernon, Ill., plant.
Goodyear assigns marketing posts
AKRON-Goodyear's North American Tire unit has created new assignments within its consumer replacement segment to focus on consumer tire brand marketing.
Jack Winterton, previously Goodyear's general marketing manager, Kelly Brands, has been named director of field sales for the tire maker's North American consumer tire division.
Along with this move, Mike Abney, formerly director of field sales across all of Goodyear's tire brands, has been named director, strategic sales programs and will be focused on specific customers to achieve targeted goals.
Mike Kitz, currently vice president of marketing and brand management, will exclusively focus on consumer tire marketing, including brand strategy, new product innovations and integrated marketing programs.
Rozmond Kennon joins Goodyear as director of Dunlop brand consumer tire marketing. He was director of marketing and general manager for H.J. Heinz.
Goodyear also has named Mark McDonald director of Kelly and custom brand consumer tire marketing. He was most recently the general marketing manager of Kelly Brands.
Bridgestone gets Ferrari contract
NASHVILLE, Tenn.-Bridgestone Corp. is the first and presently the only supplier of tires for Ferrari's latest sports car, according to Bridgestone/Firestone.
The car, christened the Enzo Ferrari, is the auto maker's highest-performance production model. Bridgestone developed the Potenza RE050 Scuderia tires exclusively for the Enzo, which will succeed the F50 model.
The supply agreement follows four years of collaboration between Bridgestone and Ferrari in Formula One racing-which has netted 34 victories for Ferrari, BFS said.
Michelin launches ad campaign
GREENVILLE, S.C.-Michelin North American Inc. has launched a new Michelin Man television and print advertising campaign that mixes humor, scientific advances and engineering.
The ads began airing in July and concentrate on the Cross Terrain SUV and Pilot Sport A/S tires.
One ad, entitled "Bobblehead," features a man driving a sport-utility vehicle holding a Michelin Man bobblehead doll that barely bobbles, thanks to the smooth-riding tires.
A second spot, called "Rocket Science," features the tagline: "Designing an all-season tire that outperforms performance tires wasn't rocket science.... Then again, maybe it was."
Each advertisement ends with the tire maker's famous "because so much is riding on your tires" slogan.