NASHVILLE, Tenn. (June 13, 2002) — Part of its 2002 marketing campaign, Firestone is sponsoring two-minute radio features on the Midnight Trucking Radio Network. The features celebrate events, people, technology and companies that have shaped the trucking industry.
“Firestone has always been part of the trucking industry, right from the very beginning,” said Don Darden, Firestone communications director for commercial tire marketing. “Now that both trucking and Firestone have completed over a century of history, we wanted to remind truckers of how proud they should be of the progress their industry has made.”
The radio features are broadcast nightly on the network and take brief look into how trucking became a vital industry in the U.S., Mr. Darden said.
Among the topics covered in the broadcasts are the history of the country's highways' names, Dwight D. Eisenhower's role in the interstate system, the trials and tribulations of early truckers, the rise and fall of cabover tractors, and the role of tires in trucking's triumph over the horse-pulled wagon.
The broadcasts are introduced by Eric Harley and Joe Kelley, hosts of the Midnight Trucking Radio Network. They are aired between midnight and 5 a.m., central time — prime time for over the road truckers. They are carried by a dozen radio stations, Firestone said, making them audible in most if not all of the country.
The broadcasts are available via audio streaming at www.trucktires.com.