PHILADELPHIA (May 21, 2002)—Valley Forge Truck & Auto Center Inc. is the first tire dealership chain to join the new “Master Retailer” program offered by Memphis-based American Car Care Centers, North America's largest dealer marketing group.
Valley Forge, with 10 outlets in and around Philadelphia, has stores in the territories of three ACCC Member Distributors, explained Dave Crawford, ACCC director of marketing.
The Master Retailer program “carves out an area within the areas” of Member Distributors, with their participation, to attract smaller but growing dealership chains with direct links to tire manufacturers, Mr. Crawford said.